Apr 11, 2014

The Whistling Woods – Neeta Lulla School of Fashion opens in August 2013

wwi-nl logoMay 9th, 2013: Thinking of fashion as a career option? You no longer need to look at Paris or Milan for a formal education. Two legendary game-changers in their respective industries, Subhash Ghai and Neeta Lulla, have joined forces today to create a revolutionary fashion school, the Whistling Woods – Neeta Lulla School of Fashion (WWNL) in India. Spearheaded academically by Neeta Lulla and featuring a guest faculty of renowned fashion industry greats, the WWNL aims to create the next generation of fashion designers and fashion industry professionals. The WWNL will commence classes in August 2013 with admissions opening in the second week of May 2013.

Speaking at the formal launch, Subhash Ghai, Founder and Chairman- Whistling Woods International said “Fashion has always played an integral role in films. Through fashion, characters come alive before the camera. Neeta Lulla who has spent so many years with the industry has continually strived to grow the field of fashion, both within the film industry and outside of it. I’m delighted that Whistling Woods is partnering with her to create the Whistling Woods – Neeta Lulla School of Fashion”.

Courses run will be a Diploma in Fashion Design (1-year) and an Advanced Diploma in Fashion Design (2-years). Students will undergo a rigorous and thorough curriculum designed under the tutelage of Neeta Lulla and adhering to the high academic standards set forth by Whistling Woods. The WWNL School of Fashion will also be bridging the gap between industry and academia by bringing on board an Advisory board consisting of industry specialists, guest & visiting faculty from the industry. The institute also plans to invite globally renowned teachers from Europe’s finest fashion schools and the global fashion industry to deliver guest lectures.

Neeta Lulla, winner of four National Film Awards for Best Costume Design, who has partnered with Whistling Woods International as the Dean of the WWNL, said, “When I started out in the fashion industry, there were limited options available within fashion education in India but today, it gives me great pride to announce our school of fashion that will train fashion aspirants to excel at the highest levels. I could not see a better fit than Whistling Woods to partner with and to launch a structured comprehensive School of Fashion and I’m thrilled to be working with Subhashji and his institute for the same.”

Ms.Meghna Ghai-Puri, President-Whistling Woods International said “We’re very excited to be launching the fashion space. This is something we’ve wanted to do for a long time and we couldn’t have found a better partner. Whistling Woods has always been the best platform for industry aspirants. With the launch of the Whistling Woods – Neeta Lulla School of Fashion, we are reinforcing our commitment to developing local talent in all spheres of the thriving Indian film industry.”

Mr. Subhash Ghai and Ms Neeta Lulla at the formal launch of the Whistling Woods- Neeta Lulla School of Fashion (WWNL)  Mr. Subhash Ghai, Ms. Neeta Lulla and Ms. Meghna Ghai-Puri at the formal launch of the Whistling Woods- Neeta Lulla School of FashionMs. Neeta Lulla and Ms. Meghna Ghai-Puri at the formal launch of the Whistling Woods- Neeta Lulla School of Fashion

Subhash Ghai talks about the Whistling Woods - Neeta Lulla School of Fashion with Ms. Neeta Lulla and Ms. Meghna Ghai-Puri


Apr 11, 2014

Evolution of fashion is a never ending criterion. From basic silhouettes to trends, be it during the ever-changing seasons with variations of color and fabrics, the fashion followers keep pace with the trends that can sometimes leave you breathless or aspiring for more! The two basic forms of dressing can be categorized into wearing classics or fads.

Classics are styles that have evolved over a period of time as popular options to dress up for any occasion. For example- The little black dress that was designed by Channel or be it the National dress of our country- The saree. Fads are the styles that shoot up on the trends ladder as fast as they decline! For example- A dolman sleeves dress or zouave pants which were popular in the eighties. Classics remain in fashion for a long time, they can be expensive with fabrics that last longer and have a particular elegance to it. Whereas fads are styled with fabrics that are inexpensive, do not have prints that prevail and do not remain in fashion for long.

This is where the debate on wearing classic styles versus sporting the hottest fashion fad comes in. While dressing in classics, you’d be picking up styles that have been around for a long time, or keep coming back in style time and again. Fad, however, refers to fashion styles that come and go fleetingly, while you’re still stuck wondering why you bought that piece of apparel in the first place!

A concept followed by people who love to dress up and follow the trends, classic fashion gives a glimpse of an unchanged style which translates into comfort wear. Anything simple like a color that has been predominant at one point of time, like black or even the bandgala and the evergreen kalidaar kurta are examples of classics.

If you are in doubt about the trends, here are some options from our classic and fads collections. With a variety of anarkalis and lehengas which have been in fashion for decades together and can be worn at any occasion, to the heavily worked upon bridal collection and the latest collection in bright accents, there’s so much we have on offer that you’d be spoilt for choice! So, go ahead and log on to www.store.neetalulla.com

Classics from the latest collections:-

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Fads from the latest collections:-

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Apr 11, 2014

With the rising craze of various social media sites and the advancement of technology there has been a convergence of lifestyle shopping towards the internet. This has created a drive within corporate and business organizations bigwigs to cater to their needs via E-commerce.

Homemakers/housewife’s too are also an integral part of the E-commerce client base.

Today teenagers would be looking for a lot of fashion updates and tips and can be prospective buyers, while working professionals would be more interested in blogs and convenient shopping on the online store. Hence it has become imperative for fashion designers and luxury brands to have an online store, facebook page, twitter accounts, blogs on various fashion sites, fashion apps and a wide range of online activities.

Thus, E-marketing turns out to be a very vital aspect of the Neeta Lulla brand which helps it cater to an existing client base as well as increase its presence across international geographies. Inline activities, coupled with offline events play a crucial role in boosting the awareness of the brand as well as enhancing visibility across the globe.

The product line on the Neeta Lulla e commerce site includes something for everyone and comprises of tunics, sarees, churidar kurtas, bridals etc.

There is also a separate made to measure section for brides who want their ensembles customized. This process can be carried out within a month.

The Neeta Lulla brand promises great service quality and timely delivery through this online channel which is at par with any of its stand alone stores internationally.


Apr 11, 2014

Aston-Martin Brunch Aston-Martin Brunch (1) Neetu Chandra_Astom Martin Brunch

Neeta Lulla Aston martin brunch


Apr 11, 2014

Launch VIP Trousseau luggage (3)Launch VIP Trousseau luggage (1)

VIP luggage brand launched the new range of Neeta Lulla trousseau luggage to be available in all their premium stores in Delhi and Mumbai.

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